The New CEO cum Managing Director

Ibrahim Maidin is the new Chief Executive Officer at Suzuki Malaysia Automobile Sdn Bhd (SMA), succeeding Bastamam Hamzah who is now the General Manager for Special Projects in the Automotive Division of DRB-HICOM Berhad. Prior to his new position, Encik Ibrahim, 51, was the Senior General Manager of the After-Sales Division in Perodua Sales Sdn Bhd.

Encik Ibrahim brings 27 years of experience to his new role in SMA. After graduating from University of Aston in UK with an Honors Degree in Chemical Engineering, he started his career with Perusahaan Sadur Timah (M) Sdn Bhd as an engineer. In 1996, he entered the automotive industry when he joined Perodua Manufacturing Sdn Bhd. His first assignment in the company was as the GM of Quality Assurance. In 1998, he became the GM of Production responsible for the production of high-quality cars at the required volume utilizing available resources efficiently.

In 2000, he moved to Perodua Sales Sdn Bhd as Senior General Manager of the After-Sales Division. During his tenure in Perodua, he contributed successfully to the development of Perodua's quality assurance system company wide, particularly in the area of ISO 9000:2000 certification in which he had the role of Quality Management Representative of the company. He also played an important role behind the efficient running of Perodua's strong service network that is known for its dedication to customer satisfaction. Encik Ibrahim's valuable experience in enhancing quality and standards is expected contribute to the growth of the Suzuki brand in Malaysia and lead SMA to face future challenges in the automotive industry, according to a statement issued by the company recently.